Note: apologies, massively out-of-date
Sustainable competitive advantage:
- The McKinsey Queaterly - Gaining Advantage over Competitors , Kevin P. Coyne, Roberto Buaron, Richard N. Foster, and Amar Bhide
- Sustainable Competitive Advantage, Kevin P. Coyne .. The definitive acid test.
Marketing
- Game Theory (Wikipedia)
- Theory of Games and Economic Behavior
Perpetual bootstrapper I am, here are some of my favorite books...
Read these books. You will gain a balanced, motivating perspective of a singular task. You will also learn you have an enormous amount of work to do. I recommend starting with The Art of the Start to get your blood flowing and to find high level direction, but be sure to follow it up with High Tech Start Up to get down to the nuts and bolts of it. High Tech Start Up is based on a ton of reasearch. These books have the same message and rarely contradict each other. The Tipping Point takes an unique look at social epidemics, your job is to translate this into an understanding that advertising is altered and the little things matter. To understand luck, timing, passion, perfection, and madness read The Second Coming of Steve Jobs.
Some other books I've recently enjoyed...
Tracking:
- http://www.insight-mag.com/insight/01/02/art-06.htm